Built for growing B2B and B2C companies — from ambitious SMBs to scaling enterprises.
Emanace is built primarily for SMBs and growth‑stage companies — B2B and B2C alike — that need senior marketing judgment and real execution capacity, but not limited to them — the same model scales to mid‑market teams and enterprise marketing functions running a specific expansion or launch.
Three company stages, one model
SMBs & Growth‑Stage Brands — B2B and B2C
Companies that need senior marketing strategy and hands‑on execution, but can't yet justify — or don't want — a full in‑house marketing department. Whether you're selling to a buying committee or direct to consumers, this is usually the best fit for the complete Emanate → Expand → Shine model.
Scaling & Mid‑Market GTM Teams
Teams with some in‑house marketing capability that need to extend it — outsourced execution capacity for a busy quarter, or a fractional CMO to set direction across a growing team.
Enterprise & Regional Expansion Teams
Larger organizations entering a new market, region, or segment that need focused GTM strategy and short‑term execution capacity, without restructuring their core marketing org.
Sector experience that shapes the strategy
Two decades inside enterprise B2B organizations, plus consumer‑facing GTM work for D2C and retail brands — the same senior judgment applied to SMBs and growth‑stage companies across both worlds.
SaaS & Cloud
Positioning, ICP, and GTM for subscription and cloud‑delivered products competing in crowded categories.
Enterprise Tech, ERP & the Oracle Ecosystem
Go‑to‑market for complex, technical offerings sold to enterprise buying committees — spanning Oracle Fusion Cloud and the still-thriving Oracle E-Business Suite, JD Edwards, and PeopleSoft installed base, plus SAP and Microsoft Dynamics.
See Oracle, SAP & Microsoft ERP marketing →
Automation & Industrial Tech
Turning technical differentiation into positioning and messaging that buyers and sales teams can use.
Professional & B2B Services
Sharpening how expertise‑driven firms are positioned, packaged, and brought to new markets.
D2C & E‑Commerce
Brand positioning, funnel strategy, and campaign execution for direct‑to‑consumer and online retail businesses competing for attention and repeat purchase.
See B2C marketing strategy, positioning & social media →
Consumer Apps & Subscription Products
GTM strategy for consumer‑facing apps and subscription services — positioning, acquisition, and retention‑minded messaging.
Retail & Hospitality
Local and multi‑location consumer brands that need clearer positioning, marketing operations, and a consistent digital presence.
Consumer Services
Service businesses selling directly to consumers — turning what makes the offer trustworthy and different into messaging that converts.