B2B marketing for Oracle, SAP & Microsoft ERP application software companies.
Built on 22+ years of Oracle-centric enterprise B2B marketing — now applied to ISVs, systems integrators, and application software vendors competing inside the Oracle, SAP, and Microsoft Dynamics/Power Platform ecosystems. Whether your customers are on Oracle Fusion Cloud or still running (and actively investing in) Oracle E-Business Suite, JD Edwards, or PeopleSoft, positioning and content built for buyers who scrutinize everything.
Talk to Emanace
Crowded ecosystems make good products invisible
Hundreds of partners, one shelf
Oracle Cloud Marketplace, SAP Store, and Microsoft AppSource each list hundreds of similar-sounding ISVs and SIs. Being technically excellent isn't enough if the positioning reads like everyone else's.
Committees, not single buyers
IT, finance, procurement, and a line-of-business sponsor all weigh in before a deal closes. Messaging built for one persona routinely stalls in front of the other three.
Vendor-dependent visibility
Relying only on Oracle/SAP/Microsoft co-marketing and marketplace placement means visibility rises and falls with someone else's priorities, not your own pipeline needs.
Long, technical sales cycles
Content has to hold up through months of evaluation, security review, and reference calls — not just win an initial click.
Cloud-first noise drowns out the on-prem reality
Most vendor and analyst messaging assumes everyone is racing to Fusion Cloud or S/4HANA. It routinely ignores the large, still-growing base of buyers actively investing in Oracle E-Business Suite, JD Edwards, and PeopleSoft — a segment many partners under-serve because their content doesn't speak to it.
Four ecosystems, one positioning discipline
Fusion Cloud, OCI & NetSuite
ISVs and SIs building on Oracle Fusion Cloud, OCI, and NetSuite — competing for attention on the Oracle Cloud Marketplace and in Oracle-led deals.
E-Business Suite, JD Edwards & PeopleSoft
ISVs, VARs, and SIs serving the large, still-active EBS, JD Edwards EnterpriseOne, and PeopleSoft installed base — extension products, managed services, and Fusion-migration positioning alike.
S/4HANA, BTP & RISE with SAP
Partners building apps on SAP BTP or delivering S/4HANA and RISE with SAP implementations, positioned for listing in the SAP Store and SAP-led evaluations.
Dynamics 365, Power Platform & Azure
ISVs and SIs building on Dynamics 365, Power Platform, and Azure, competing for visibility in AppSource, Azure Marketplace, and the Microsoft partner network.
Turning technical depth into a position buyers remember
Competitive positioning within the ecosystem
A specific, defensible position against named Oracle/SAP/Microsoft partners and marketplace competitors — built around an industry, workflow, or buyer problem you can credibly own, not generic platform-capability claims.
Content built for technical, multi-month evaluations
Website, comparison, and resource content structured around the searches enterprise buyers and analysts actually run — including implementation partner and marketplace-listing pages.
Demand generation that complements vendor programs
ABM and content programs aimed at named enterprise accounts, designed to layer cleanly on top of Oracle/SAP/Microsoft co-marketing funds and partner programs rather than duplicate them.
Oracle, SAP & Microsoft ecosystem marketing — FAQ
Do you only work with Oracle partners, or SAP and Microsoft too?
All three. The founder background is Oracle-centric enterprise B2B marketing, and that same playbook — positioning for a technical, multi-stakeholder buying committee inside a large platform ecosystem — applies directly to SAP and Microsoft Dynamics/Power Platform partners as well.
We serve Oracle E-Business Suite customers, not Fusion Cloud. Is there still a market for that?
Yes, a large one. Oracle has repeatedly extended Premier Support for E-Business Suite 12.2, most recently through at least 2037, so a substantial installed base is actively investing in EBS rather than moving off it. Emanace works across the full Oracle applications estate — E-Business Suite, Fusion Cloud, JD Edwards EnterpriseOne, PeopleSoft, and NetSuite — including firms whose pitch is specifically EBS optimization, extension, or a well-timed Fusion migration.
We're a small ISV competing against much bigger partners. Can you help us stand out?
Yes — this is the most common starting point. Most work begins with sharpening a specific, defensible position (an industry, a use case, a buyer problem) rather than competing head-on with larger, generalist partners on their terms.
Can you help with marketplace listings (Oracle Cloud Marketplace, SAP Store, Azure Marketplace)?
Yes. Marketplace listing copy, categorization, and supporting content are handled as part of the broader positioning and content work, since a listing only converts if the positioning behind it is already clear.
Do you replace our SI/ISV partner co-marketing activity, or work alongside it?
Alongside it. Vendor co-marketing funds and campaigns typically work best layered on top of a clear independent position, rather than substituting for one.
What does an engagement typically start with?
Usually a Marketing Clarity Session or Growth & Go-to-Market Strategy engagement, focused on positioning against named ecosystem competitors, ideal customer profile by buying-committee role, and a 90-day content and demand generation plan.